Privacy & cookie policy
What personal data this website collects, why, who receives it, and the rights you have over it.
Last updated: 13 October 2026
Who we are
trueshieldseo.com is run by TrueShield ("TrueShield", "we", "us"). We decide how the personal data described in this policy is used, so we are responsible for it. For anything about your data, write to sales@trueshieldseo.com.
What we collect and why
We only collect what we need to answer you and to keep the site running.
| Data | Where it comes from | Why | Legal basis | Kept for |
|---|---|---|---|---|
| Name, email, company or brand name (optional), your message | Contact form | To reply to your enquiry and, if you ask, to provide our services | Steps you ask for before a contract; our legitimate interest in answering enquiries (GDPR Art. 6(1)(b) and (f)) | 24 months after our last contact, longer only if we then work together |
| Name, business name, email, website address | Free audit form | To prepare the free reputation audit you asked for and send it to you | Steps you ask for before a contract (Art. 6(1)(b)) | 24 months after our last contact |
| Whatever you send us, plus your email address, phone number or messenger handle | Email, phone, WhatsApp or Telegram, when you contact us directly | To reply to you | Legitimate interest (Art. 6(1)(f)); steps before a contract (Art. 6(1)(b)) | 24 months after our last contact |
| Pages viewed, referring site, browser, operating system, device type, country | Plausible Analytics (cookieless) | To count visits and see which pages help people, in aggregate only | Legitimate interest in understanding how the site is used (Art. 6(1)(f)) | Only as aggregated statistics. Your IP address is not stored and no profile of you is built |
| IP address, browser, time and address of each request | Server logs at our hosting provider | To keep the site secure and working | Legitimate interest (Art. 6(1)(f)) | Up to 30 days |
Giving us your details is voluntary. Without them we can't reply to you or prepare an audit. We don't make decisions about you based solely on automated processing.
Who receives it
Service providers who work on our instructions and may only use the data to provide their service to us:
- Hostinger: hosts the website and our email inbox.
- Hostinger Mail: the contact and free audit forms are sent from our own server straight to our inbox, with no other service in between.
- Plausible Analytics: cookieless, privacy-first visitor statistics, hosted in the EU.
If you contact us on WhatsApp, Telegram, Instagram or Facebook, that platform also processes your messages under its own privacy policy. We share data with authorities only when the law requires it. We do not sell your personal data, and we don't share it for advertising.
The site's fonts are served from our own server, so loading a page sends nothing to Google or any other font provider.
International transfers
Some providers may process data outside the European Economic Area or the UK. When they do, we rely on an adequacy decision (including the EU-US Data Privacy Framework where the provider is certified) or on the European Commission's Standard Contractual Clauses, with the UK addendum for UK data.
Your rights
You can ask us to access, correct or delete your data, to restrict how we use it, or to send it to you in a portable format. You can object to processing based on our legitimate interest. Where we rely on your consent, you can withdraw it at any time. Write to sales@trueshieldseo.com. We reply within one month.
EU: you can also complain to the data protection authority in the EU country where you live, work, or where you think the problem happened.
UK visitors
We process UK personal data under the UK GDPR, the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations (PECR). You can complain to the Information Commissioner's Office at ico.org.uk.
Children
This site is meant for businesses and adults. It isn't directed at children under 16, and we don't knowingly collect their data. If you think a child has sent us their details, tell us and we'll delete them.
Security
The site runs only over HTTPS with strict security headers, access to our inbox is restricted, and we use established providers. No system is perfectly secure. If a breach puts your data at risk, we will tell you and the relevant authority where the law requires it.
Changes and contact
We update this policy when our practices change, and the date at the top shows the current version. Questions: sales@trueshieldseo.com. See also our Terms of Service and Accessibility Statement.